Our Story
Bridging cultures and businesses between GCC and ASEAN regions for sustainable growth and prosperity.
Our Mission
At A Better Life, our mission is to facilitate meaningful connections between businesses in the GCC and ASEAN regions, fostering economic growth, cultural understanding, and sustainable development. We believe that by bridging these two dynamic regions, we can create opportunities that benefit communities on both sides.
Connect
Empower
Sustain
Our Journey
The story of how A Better Life came to be and our path to connecting two vibrant regions.
Our Core Values
The principles that guide everything we do at A Better Life.
Cultural Respect
We honor and celebrate the diverse cultures of both regions, recognizing that understanding cultural nuances is essential for successful cross-regional business.
Meaningful Connections
We believe in creating genuine, long-lasting relationships that go beyond transactional business dealings to foster true cross-cultural understanding.
Trust & Integrity
We operate with complete transparency and honesty, building trust with our clients and partners through consistent ethical practices.
Innovation
We continuously seek creative solutions to complex cross-regional challenges, embracing new technologies and approaches to better serve our clients.
Long-term Vision
We focus on sustainable growth and development, prioritizing strategies that create lasting value for businesses, communities, and the environment.
Excellence
We are committed to delivering the highest quality services, continuously improving our processes and outcomes to exceed client expectations.
Meet Our Leadership Team
Our diverse team brings together expertise from both GCC and ASEAN regions.
Sarah Al-Mahmoud
Founder & CEO
With 15+ years of experience in international trade between GCC and Southeast Asia, Sarah founded A Better Life to bridge the gap between these regions.
Ahmad Rahman
COO & ASEAN Director
With deep roots in Malaysia and extensive experience in ASEAN markets, Ahmad leads our operations and strategy for Southeast Asian expansion.
Fatima Al-Harbi
GCC Director
With a background in UAE government relations and Saudi business development, Fatima leads our GCC operations and strategic partnerships.
Michael Tan
Digital Solutions Director
With expertise in digital transformation across both regions, Michael leads our technology initiatives and digital solutions for clients.
Our full team includes over 30 professionals across both regions with expertise in business development, market research, digital solutions, and cultural consulting.
Meet our full teamWhat People Say About Us
Hear from our clients and partners about their experience working with A Better Life.
Our Global Presence
With offices strategically located across both regions, we’re positioned to serve businesses wherever they are.
GCC Offices
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Dubai, UAE (Headquarters)
Business Bay, Dubai, United Arab Emirates
+971 4 123 4567
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Riyadh, Saudi Arabia
King Fahd Road, Riyadh, Saudi Arabia
+966 11 234 5678
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Doha, Qatar
West Bay, Doha, Qatar
+974 4412 3456
ASEAN Offices
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Kuala Lumpur, Malaysia (Regional HQ)
KLCC, Kuala Lumpur, Malaysia
+60 3 2345 6789
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Singapore
Marina Bay, Singapore
+65 6789 0123
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Bangkok, Thailand
Sukhumvit, Bangkok, Thailand
+66 2 345 6789
Our Partners
We collaborate with leading organizations across both regions to enhance our service offerings.
GCC Chamber
Dubai Trade
ASEAN Business
MATRADE
Enterprise SG
Ready to expand your business across regions?
Let’s discuss how we can help you achieve your cross-regional growth goals.