Our Story

Bridging cultures and businesses between GCC and ASEAN regions for sustainable growth and prosperity.

About Us

Our Mission

At A Better Life, our mission is to facilitate meaningful connections between businesses in the GCC and ASEAN regions, fostering economic growth, cultural understanding, and sustainable development. We believe that by bridging these two dynamic regions, we can create opportunities that benefit communities on both sides.

Connect

Empower

Sustain

Our Journey

The story of how A Better Life came to be and our path to connecting two vibrant regions.

Our Core Values

The principles that guide everything we do at A Better Life.

Cultural Respect

We honor and celebrate the diverse cultures of both regions, recognizing that understanding cultural nuances is essential for successful cross-regional business.

Meaningful Connections

We believe in creating genuine, long-lasting relationships that go beyond transactional business dealings to foster true cross-cultural understanding.

Trust & Integrity

We operate with complete transparency and honesty, building trust with our clients and partners through consistent ethical practices.

Innovation

We continuously seek creative solutions to complex cross-regional challenges, embracing new technologies and approaches to better serve our clients.

Long-term Vision

We focus on sustainable growth and development, prioritizing strategies that create lasting value for businesses, communities, and the environment.

Excellence

We are committed to delivering the highest quality services, continuously improving our processes and outcomes to exceed client expectations.

Meet Our Leadership Team

Our diverse team brings together expertise from both GCC and ASEAN regions.

Sarah Al-Mahmoud

Founder & CEO

With 15+ years of experience in international trade between GCC and Southeast Asia, Sarah founded A Better Life to bridge the gap between these regions.

“My vision is to create a world where businesses from both regions can thrive together, learning from each other’s strengths.”

Ahmad Rahman

COO & ASEAN Director

With deep roots in Malaysia and extensive experience in ASEAN markets, Ahmad leads our operations and strategy for Southeast Asian expansion.

“Understanding local business cultures is the key to successful cross-regional partnerships. We bridge that knowledge gap.”

Fatima Al-Harbi

GCC Director

With a background in UAE government relations and Saudi business development, Fatima leads our GCC operations and strategic partnerships.

“The GCC region offers tremendous opportunities for ASEAN businesses that understand how to navigate the local business landscape.”

Michael Tan

Digital Solutions Director

With expertise in digital transformation across both regions, Michael leads our technology initiatives and digital solutions for clients.

“Technology is the great equalizer that allows businesses of all sizes to compete globally. We help bridge the digital divide.”

Our full team includes over 30 professionals across both regions with expertise in business development, market research, digital solutions, and cultural consulting.

Meet our full team

What People Say About Us

Hear from our clients and partners about their experience working with A Better Life.

Our Global Presence

With offices strategically located across both regions, we’re positioned to serve businesses wherever they are.

GCC Offices

  • Dubai, UAE (Headquarters)

    Business Bay, Dubai, United Arab Emirates

    +971 4 123 4567

  • Riyadh, Saudi Arabia

    King Fahd Road, Riyadh, Saudi Arabia

    +966 11 234 5678

  • Doha, Qatar

    West Bay, Doha, Qatar

    +974 4412 3456

ASEAN Offices

  • Kuala Lumpur, Malaysia (Regional HQ)

    KLCC, Kuala Lumpur, Malaysia

    +60 3 2345 6789

  • Singapore

    Marina Bay, Singapore

    +65 6789 0123

  • Bangkok, Thailand

    Sukhumvit, Bangkok, Thailand

    +66 2 345 6789

Our Partners

We collaborate with leading organizations across both regions to enhance our service offerings.

GCC

GCC Chamber

UAE

Dubai Trade

ASEAN

ASEAN Business

MY

MATRADE

SG

Enterprise SG

Ready to expand your business across regions?

Let’s discuss how we can help you achieve your cross-regional growth goals.

A Better Life

Connecting businesses across GCC and ASEAN regions with innovative digital solutions and strategic partnerships.

© 2023 A Better Life. All rights reserved.